Essential Social Media for Business Award

Our Social Media Award helps you to see how you can use social media for business. Yes social media is fun. Yes social media is creative. Yes social media is vast. But, how to do you capitalise on it for business?

This course provides you with the basic knowledge you need across key social media platforms, as well as an overview of how SEO and video for business can help. It goes much further than just scratching the surface, and always considers the business benefits of using each platform.

The award is perfect for anyone interested in marketing, event organising or for PAs developing a career, and it can be completed in about 24 hours, based on flexi study. Working through the different modules you’ll start to feel comfortable with a number of different social media tools, and see how you could utilise these at different points within a social media strategy.

Our Social Media Award takes you through:-

• Building essential skills for Twitter, facebook, LinkedIn, Google+

• Using video for business as part of social media plans

• Understanding SEO requirements for social media

• Creating effective social business strategies

Our Social Media Award programme includes all of the following courses:

Social Media Strategy for Business

This course contains an overview of over 15 tools that a business could use for Social Media marketing, to make sure they are appealing to their audience, along with a number of tools for measuring success for Social Media.

Twitter for Business

Here we offer a complete guide to setting up a twitter profile, understanding the twitter language and best practice usage of twitter. We look at finding people to follow and attracting followers. The course moves on to look at HootSuite – a tool to make Twitter use easier and more targeted.

LinkedIn for Business

On completion of this course, you will be able to set up an optimised LinkedIn individual profile and use LinkedIn to connect to, and engage with, your contacts. You will learn about using LinkedIn groups and answers to improve your credibility and visibility. We also cover setting up a company profile, using LinkedIn advertisements and measuring your success.

Facebook for Business

The course shows you the difference, and overlap, between using Facebook for your personal profile for a page for your business. With a guide to Facebook apps, creating competitions and using Facebook advertising as well as how to measure the success of your Facebook Page you’ll start to see the vast opportunities.

Google+

In this course you’ll learn what Google+ is and why it should be used for business. We cover creation of a Google+ profile, circles and security, the use of +1s, events, hangouts and communities. The process of setting up Google Authorship is also covered as well as Google Local and measurement.

Video for Business

The course covers the reasons for using video to market a business, the video audience and scheduling content for videos. The processes of storyboarding, capturing and editing a video are looked at in detail, along with measuring its success.

Introduction to Search Engine Optimisation

This course covers the importance of SEO and how different search engines work, focusing on the Google search engine and tying this into SEO. We help you identify keywords for the business and look at where these should be used in your website, blogs and Social Media. The course also covers the importance of link building.

Once you’ve worked through this course you’ll be able to fully appreciate the scope for using social media in business. You’ll stand head and shoulders above the rest who are merely ‘playing’ at it. You’ll understand the whole spectrum from the strategy, to the SEO benefits, to the daily interactions that build loyalty with your customers.